Fashion
designing would but be incomplete without the final product reaching the
customer. So once the designing part of a particular dress or costume is complete,
it needs to be sent to the person who ordered it or buys it. Therein comes the
next step to fashion designing. Fashion merchandising. Merchandising involves
the promotion and advertising of the apparels for potential customers and also
looking into customer needs and requirements along with specifications.
Fashion
merchandising then becomes a specialized field in itself that is very much part
of fashion designing and yet holds its own identity amidst the glam world. And
therefore, alongside fashion designing courses there also exist the fashion merchandising courses and there are degrees awarded by fashion merchandising schools for the same. From direct manufacturing and marketing to creating
strategies for the fashion industry and conceptualizing campaigns to market the
latest products are all part of fashion merchandising.
To be in the
business of fashion merchandising, one must have a thorough and indepth
knowledge of the latest in fashion designs, styles, trends as well as market
requirements. To get an understanding of the know-how, a fashion merchandising
degree from a good fashion merchandising school is a must. A fashion
merchandising course would enable a student to make a successful career out of
fashion merchandising.
There are
several schools and colleges across India that offer diplomas and degrees in
fashion merchandising. Institutes like FDDI provide under graduate and post
graduate degree programmes in fashion merchandising. Such fashion merchandising
courses are aimed at making professionals out of young graduates and imparting
them the confidence to venture into the field with specialization in their
stream. Fashion merchandising courses equip students to handle business related
issues dealing with fashion design and other related fields. A degree programme
in fashion merchandising offers an all-inclusive training on various aspects of
fashion merchandising be it marketing, fashion buying, retail or production.
A lot of fashion
merchandising schools also have internship programmes for students during their
fashion merchandising coursestudy to give them a feel of the actual work environment
in this field. Like a fashion designer, a fashion merchandising student also
needs to have a flair for creativity and a desire to innovate. A fashion
merchandising student must also possess a keen eye to understand trends and
styles and feel the pulse of the market and comprehend changes in fashion
designing before the latest designs hit the market.
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